Audience Targeting Innovations
There have been at least three audience reach innovations over the last 12-18 month, driven mainly from the demand being generated from the audience themselves. Multi device campaigns are already...
View ArticleWhat is a DSP?
A DSP or Demand Side Platform is the technology that allows advertisers to utilise an ad exchange and the impressions supplied by publishers. With the ability to use various 3rd party data sources,...
View ArticleWhat is the Future of Advertising?
Sitting on the Eurostar on route to Brussels for a weekend of culture, booze and farewells I found myself reflecting on a recent article featured in the Harvard Business Review about the future of...
View Article
More Pages to Explore .....
